UK charity website
A donation page people can finish
A UK charity site with a clear appeal, a donation form, and Gift Aid fields.
6 wks
Design through launch
1 action
Give, on the appeal
Stripe
Card payments
Client names, logos, and contracts stay unpublished under NDA. Software screens use sample data, not live records.
Outcome focus
Gift Aid
Declaration captured with the gift
01 — Context
Challenge
The old site explained the cause and then sent people to a generic donate button. Gift Aid eligibility was a footnote, and mobile visitors dropped before paying.
02 — Method
Approach
We rebuilt the appeal and the gift form together. Stripe takes the payment. The form asks the Gift Aid declaration in plain language and emails a receipt. The charity name and campaign assets stay unpublished under NDA.
Workflow
Read the appeal
The page states who the gift helps before it asks for an amount.
Give
Amount, Gift Aid yes or no, and card details in one form.
Receipt
The donor gets a receipt. The charity gets the gift and the declaration.
Outcomes
- One primary action on the appeal
- Gift Aid declaration stored with the gift
- The team can edit stories without a developer
Measurement
Illustrative patterns from this engagement style
Gift form completion index
Illustrative index of people who started the form and reached payment, after the appeal and form were rebuilt.
- 24 Pre
- 31 W3
- 38 W4
- 46 W5
- 52 W6
Checkpoint values
Same series as bars — useful for scanning week-to-week movement.
Where visitors stopped
Illustrative path on mobile.
Before
- Left on the story40%
- Left on the form38%
- Paid22%
After we rebalance
- Left on the story28%
- Left on the form24%
- Paid48%
Charts are illustrative patterns for how we sequence and measure work in this category. They are not audited financial results or guarantees.
Visuals
Project gallery
Forms and listings are sample interfaces. They are not screenshots of a client's live data.
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